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简介

In June 2001, Microsoft indicated that it was planning to, in conjunction with Intel and other PC makers, spend at least US$1 billion on marketing and promoting Windows XP. The theme of the campaign, "Yes You Can", was designed to emphasize the platform's overall capabilities; Microsoft had originally planned to use the slogan "Prepare to Fly", but it was replaced due to sensitivity issues in the wake of the September 11 attacks. A prominent aspect of Microsoft's campaign was a U.S. television commercial featuring Madonna's song "Ray of Light"; a Microsoft spokesperson stated that the song was chosen due to its optimistic tone and how it complemented the overall theme of the campaign. On August 24, 2001, Windows XP build 2600 was released to manufacturing. During a ceremonial media event at Microsoft Redmond Campus, copies of the RTM build were given to representatives of several major PC manufacturers in briefcases, who then flew off on decorated helicopters. While PC manufacturers would be able to releas

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